He was born in Ankara in 1967. After his business education, he attended master and doctorate level trainings at London University of Economics (LSE). He prepared two theses on "Institutionalization-Corporate Identity / Culture and Perception Management-Branding". His specialization trainings are Strategic Management, Brand Management and Customer Relationship Management. With these trainings, he gained a broad perspective from the institutionalization process of an organization to the strategic development of branding and marketing tactics and the management of sales activities.

Hilton Hotel int. London office, Conrad Istanbul, Sabancı Holding Automotive Group, Vestel white Goods, Altınyıldız / Network-Fabrika and Beymen have also taken high-level responsibilities in Marketing and Brand Management.

Yelda İpekli; He left his professional life in 1999 and founded his company, which provides consultancy on strategic marketing and project management. Predominantly made of foreign brands to position Turkey. İşgeliştir and Brand Management issues in many countries outside of Turkey also has served on the brand. Within CRM instutuite of Turkey, he provided “trainings on customer relations management and organized conferences with international participants.

The industry knowledge was learned within three months, but consumer knowledge, being able to read expectations and strategically build is the basis of marketing. ” Found in a critical position regarding Turkey's emerging expertise in the sector.

He built his projects on "Customer oriented" foundations and succeeded his projects. He managed many projects on "Network Marketing" and "One to One Marketing".

In 2005, he launched his own dream project, web-based 'After 9'. Six months after its establishment, 'After 9' received the 'Europe's Most Sexual Business Idea' award.

Three months after this award, he sold his project to a Dutch investor. In his award speech, he said the following about this project. “Web marketing is one of the most important tools of our time. Projects that set out from simple ideas but provide a 'one-to-one relationship' with the consumer will be separated from the others and will be profitable. 'After 9' is mine; It was a project I created to show how to create a brand every six months and how big and profitable it can be. ”

The first automobile shopping center in Europe, Autopia and the Ministry of Culture and Tourism Museum Modernization projects were the most important projects of the last year.

Professional expertise of Yelda İpekli, within the scope of strategic marketing; project (business) development, customer relationship management, marketing, corporate communication and brand management. He gained extensive experience in different and emerging sectors such as tourism, automotive, textile-merchandising, art and construction. He has concentrated on web marketing and one-to-one marketing methods. He specializes in luxury consumption and buying behavior. Since it operates in a consumer-oriented manner, it works on the target audience that the product / company that it provides more services than the sector should reach.